Wizard
Industries, Inc. Company Profile
1.
Company History
2. Product Lines
3. Press Coverage
4. Market Penetration
5. Patents
6. Goals
7. Manufacturing Capabilities
1.
Wizard Industries Company History:
Wizard
Industries was formed by Billy and Julie Carmen in October of 1999.
Because of the excellent team that the Carmens' assembled, along with
their innovative product line, the company has undergone a rapid growth
far beyond their expectations.
Since
starting Wizard Distribution in October of 1999 with a single product
and a $75,000 outlay, no less than 30 products have been put on thousands
of national retail shelves by Wizard Industries. Partnering with a respected
Chinese manufacturer (Tohkai
Precision, LTD. ) the Carmens' had tracked down years earlier to
make one of thier products, and utilizing their inhouse team's extensive
internet and marketing expertise, Billy and Julie have been able to
bring these products to market far more inexpensively and quickly than
most companies would imagine possible. The result has been the amazingly
fast-paced branding of the name, Wizard.
Using
the knowledge and experience gained in engineering, designing and building
database driven e-commerce powered web sites for major companies, Billy
and Julie have created a very unique and powerful marketing, e-commerce
and product launch web site called, SampleRewards.
SampleRewards is a system that allows enthusiast consumers to refer
Wizard products to retailers who would otherwise be unable to obtain
the Wizard line through a larger wholesale. Once the referral is made
and a retailer places an order, the referring consumer is rewarded with
one of whatever product line the retailer picks up. This two-pronged
approach has proven to be a very powerful and advantageous marketing
tool for Wizard Industries. The SampleRewards system has now found its
way into the "Product Exposure " world as well. As a result
several new products have been introduced to the Wizard product line
via this tequnique. This site continues to garner submissions on an
almost daily basis allowing Wizard Industries to increase the product
mix being manufactured and distributed worldwide under the Wizard brand
name.
Furthermore,
The SampleRewards system has recently been modified to allow ANY select
manufacturer to list their merchandise on the SampleRewards site, therein
allowing Wizard to retail, wholesale and distribute items made by other
companies. The unique blending of technology with Wizard's manufacturing
capabilities (form the Chinese partner) combined with Wizard's rapid
"new product roll out" capabilities, has enabled the team
at Wizard to created a powerhouse of production.
This Carmens' have been instrumental in bringing about the rapid success
of the company. With a variety of capabilities, the Carmens' unique
operation does everything from their distribution facility in Van Nuys,
CA. From product development and design to graphics and marketing campaigns,
TV commercials and product demo videos to computer network management,
web server and web site management to sales, bookkeeping, warehousing
and shipping, all done in-house by the Carmens and their Wizard team.
2.
Product Lines
Woodworking/DIY
Products:
Little Wizard: A portable, low-cost hand-held metal detector for
woodworkers. Wizard's most widely distributed product.
Lumber
Wizard: A powerful, precision, wand-style metal detector for woodworkers.
Wall
Wizard: Stud finder and electrical tester
EZ
Sand Pro: A sanding accessory that allows a quarter sheet power
sander to be used on angles, arcs and curves.
Shop
Specs: Shop Safety Glasses with built-in bifocals. These have become
an extremely hot item since being introduced in August 2002.
Security
Products:
Security
Wizard: An adaptation of the Lumber Wizard, packaged for the Security
industry. It is a security wand metal detector that retails for less
than half the price of its nearest competitors.
Little
Wizard Security: a portable, pocket-sized metal detector. .
Mail
and Package Scanner: A pass-through loop style metal detector, ideal
for scanning letters and packages for metal objects.
Trash-Scan
Detector. A metal detector designed for the restaurant and hospitality
industry. This unique item attaches to the top of a standard trashcan
used in restaurants and hotels, and alerts the user whenever flatware
or cutlery is accidentally discarded. Large restaurants can spend thousands
of dollars annually replacing accidentally disposed flatware.
Disaster
Preparedness Products:
Secure
Quick Disaster Restraint Systems: Heavy-duty cable assemblies for
the home DIY'er and/or professional to securely attach furniture, art,
mirrors and appliances to walls. Ideal for child safety, earthquake
preparedness, and other natural disaster preparedness. The line consists
of 8 different products:
Secure Quick Wood Stud Kit
Secure Quick Metal Stud Kit
Secure Quick Small Appliance Kit
Secure Quick Art and Mirror Kit
Secure Quick Cable Connectors
Secure Quick Single Art Hanger
Secure Quick Double Art Hanger
Secure Quick Security Art Hanger
Secure Quick Cabinet Safety Latches
Golfing
Products:
Quick
Ball Caddy: An innovative, patented golf ball carrier that holds
three golf balls. Made in England, Wizard has exclusive distribution
and marketing rights in the Americas.
Hold
In One: A unique, patented means of attaching a golf ball to your
key chain. Made in England, Wizard has exclusive distribution and marketing
rights in the Americas.
Educational
and Hobbyist products:
Walk
and Seek Wizard: A metal detector that can be strapped on to your
feet, allowing one to detect metal as you walk.
Experiment
Wizard: an educational metal detector, static detector, and electrical
tester. Currently manufactured by Wizard and licensed to Educational
Insights as the sole distributor.
Vib-Probe:
The Wizard Vib-Probe is a pinpointing metal detector, popular with
treasure-seekers for its ability to quickly pinpoint small metal objects.
Products
in Development:
EZ
Sand Products: Expanding the EZ Sand Product line to include more
custom shapes, a customizable kit to make any shape, a kit for the automotive
bodywork industry. At least four different design implementations are
in the works. Projected release is January 2003.
Shop
Specs Sports Products: Expanding the Shop Specs line to include
the following: Shop Shades: tinted bifocal safety glasses for outdoor
use. Shop Specs Tri-Focals: Safety glasses with bifocal magnifiers at
the top and bottom of the lens, for those who need to look up when working
at close range. Projected release is mid 2004.
Police Baton/Detector/Flashlight. A police side baton, with
built-in flashlight and metal detector. Designed to cut down on the
number of individual items a peace officer must carry, this is a versatile
combination product that allows them more functions in less space. It
is under development with input from the Los Angeles County Sheriffs
department. Projected release is April 2004.
3.
Press and Press Coverage
By
extensive use of the press and the Internet, Wizard has been able to
garner enormous attention for its unique product line, especially in
the woodworking industry.
Product
reviews have appeared in:
Tools of the Trade
Woodenboat Magazine
American Woodworker
Atlantic Construction Journal
Fine Woodworking
Halifax Daily News
Renovation Bricolage
Building Products News
Contractors Desk
Handyman Club of America
Woodworkers Journal
Canadian Woodworking
Australian Hardware Journal
Australian Woodworker
Canadian Woodworker
Weekend Woodcrafts
Woodwork Magazine
Fine Homebuilding
Smart Money
Daily News
Workbench Magazine
Shop Notes
Company
profiles have appeared in:
The
Daily News
MSNBC (TV)
NBC (TV)
Product
advertisements appear monthly in:
Fine Woodworking
Woodworkers Journal
Woodquip
Workbench
Woodwork
Fine Home Building
Woodworker West
Bob Vila
DIY Retailer
Ongoing
advertisements appear on numerous web sites, Internet E-Zines, and Internet
newsletters. Wizard furthers its "brand-building" by offering
its merchandise as prizes when co-sponsoring numerous contests and giveaways
done in conjunction with major woodworking magazines and woodworking
web sites.
Awards:
Wizard products have been listed in the "Top Ten tools of 2001"
and rated "5 stars" (out of 5) by Canadian Woodworker. Wizard
products were named in Tools of the Trade's Readers' Choice Top 100
tools for 2003.
4.
Market Penetration:
Wizard
Industries currently has distributors in Australia, Canada, and Europe,
as well as acting as its own distributor here in the United States.
In
addition to numerous catalog merchants and independent retail stores,
Wizard Products can be found in the following major woodworking retailers
and chains:
Sears Roebuck & Co.
Hammacher Schlemmer
Lee Valley (Canada)
Woodcraft Supply
Fry's Electronics
Amazon.com
Rideout Tool and Machinery
Gregory Machinery (Australia)
GSM Products (Europe)
Ace Hardware
Hartville Tool
Slegg Tools
PS Wood Machinery
Woodworkers Supply
Rockler
Western Tool Supply
McFeely's
Harbor Freight
MyToolStore.com
Tyler Tool Company
Klingspors Woodworking Shop
Corner Hardware
Woodworkers Choice
Eagle America
Negotiations
are currently in progress with buyers from Wal-Mart, Orchard Supply,
True Value, Walgreens, Do-It-Best and several other chain stores.
SampleRewards.com:
BE-a-REP.com
is a viral marketing tool developed by Billy Carmen and his team before
Wizard Industries was formed. It has been instrumental in getting Wizard
products into thousands of independent retailers, without the expense
of sales reps or mass-marketing campaigns.
The
concept is simple: a consumer finds the products in which they are interested,
and can print or download product information to take to their local
retailers. If their local retailers place an order, they are rewarded
with a free product.
The
innovative system has proven itself as a concept, and has been opened
to other manufacturers and inventors, increasing the appeal of the system
to local businesses. For more information, visit http://www.SampleRewards.com
5. Patents:
Wizard
Industries holds patents, provisional patents and patents pending on
several products, including the Little Wizard II, the Lumber Wizard,
The Restaurant/Trash Scan Wizard, The Walk and Seek Wizard, and the
Police Baton/Detector/Flashlight.
Wizard
also has exclusive manufacturing and distribution license on several
patented products, including the EZ Sand Pro, the Quick Ball Caddy and
the Hold-in-One and related products.
In January of 2004 the SampleRewards utility patent was filed for its
technology design and the business methodology.
6.
Goals for The Future:
Wizard
Industries has been on a path of rapid, steady growth since its inception
in 1999. All profits from the company have been re-invested into the
development and marketing of new products and product lines.
Wizard
plans to continue with new product development, by both expanding existing
product lines and developing entirely new product lines. The core business
has been the woodworking and DIY industry.
To
continue expanding its product line, its market share and market penetration,
Wizard Industries is looking for potential investors and/or partners.
To request additional information please fill in the form below or call
us at 866-781-8033.
